Hours: 36
Cost: 500$
Place: In Academy
Language: English- Arabic
Outline Introduction to the basic principles of business marketing • Understanding the basics of marketing - The definition of marketing - The components of the marketing mix • Identifying the means for knowing your market - Understanding consumer behavior - Gathering information on your market (research) - Segmenting your market to better understand its main components Understanding marketing strategies and programs • Understanding the marketing strategy - Product positioning - Brand positioning - The definition of the marketing strategy • How the strategy is implemented - The marketing plan • Analyzing the marketing strategy - The audit